Can’t decide which K-pop group or artist is your favorite? You are not alone! Global fans of K-pop tend to support several groups and artists at the same time, while their Korean counterparts tend to support only one group or artist. But why? And which groups tend to be in a global fan’s multi-fandom? This study seeks to answer these questions in survey that uses open-ended and multiple-choice questions. Take the survey and tell your friends!
One of the things that happens when conducting qualitative surveys is that they can raise more questions than they answer. This is what happened with the preliminary data from Last Fans Standing: Longtime and Adult Fans of Korean Popular Music (K-pop). Response rates were unusually low, which was unusual given the rising number of fans who have been fans for more than five years. I speculated that respondents may think that only adult fans who had also been fans for five years or more could take the survey. So, I revised the survey to focus solely on veteran fans of K-pop, individuals who had been fans for five years or more. The revised survey can be found here: https://www.surveymonkey.com/r/vetfans !
This survey has been revised! Click here for new survey!!!
Most people assume that the only audience for modern Korean popular music (K-pop) is teenagers. As a result, they also assume that K-pop music lacks longevity. However, the presence of longtime fans suggests that K-pop remains appealing to some fans for years. The existence of adult fans challenges the notion that K-pop only appeals to teenagers. Both groups represent understudied demographics in studies of K-pop fandom. This project uses multiple case study and oral history to understand K-pop’s lasting appeal.
Multiple Case Study
This multiple case study seeks to understand why individuals remain K-pop fans for years and why adults find K-pop appealing. For three years, I will be asking questions about these atypical fans of K-pop. This survey contains several open-ended and multiple-choice questions that ask how fans see themselves and ask about their K-pop music preferences and fan activity.
2PM, a six-member male group from JYP Entertainment, may be the model for K-pop’s beast-like masculinity, which primarily depends on appearance, but they also participate in the black male soul tradition, which uses vocal ability to inform a different kind of masculinity.
We Are One! EXO::EXO-L is the first fandom profile for my iFans project. Like the profiles to follow, it provides information on K-pop groups and their fandoms, including curated cover songs, cover dances and fan projects by fans. Click here to check it out!
The ‘Essentials” series is part of my digital humanities project, KPopCulture, which curates the music, visual culture, choreography, promotions, media and fan culture of K-pop that support this global cultural production. “Essentials” items tell you about a group through playlists of key music videos, performances, choreography and promotional videos. It also offers a bibliography of articles, music reviews and videos. The first ‘Essentials’ item is, fittingly, on Shinhwa, the longest-running K-pop group with its original members. Click here and enjoy!
“Dance All Night” is a track from g.o.d’s 1999 album Chapter 2.
Image: “g.o.d, Promo (Korea Times),” Hallyu Harmony, accessed January 2, 2015,http://kpop.omeka.net/items/show/409.
“In My Dream” is a track from Fly to the Sky’s 1999 album, Day by Day.
Image: “Fly To The Sky, Promo Profile (247 Asian Media),” Hallyu Harmony, accessed January 12, 2015,http://kpop.omeka.net/items/show/332.
“I Wish” is from Big Mama’s 2005 album It’s Unique.
Image: Image: “Big Mama, Promo (Ask K-Pop),” Hallyu Harmony, accessed August 14, 2014,http://kpop.omeka.net/items/show/385.
“What U Want” is a track from Fly to the Sky’s 2001 album, The Promise. (“What U Want” begins @ 2:00)
Image: “Fly To The Sky, Promo Profile (247 Asian Media),” Hallyu Harmony, accessed January 12, 2015, http://kpop.omeka.net/items/show/332.